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Digital Signage for Retail - DOOH

When people think of Digital Signage it is probably when they encounter it in the Retail environment. Content in this sector can vary from being highly informational, for example listing features of the latest mobile phone, to aspirational, showing images intended to resonate with the viewer, for example pictures of a car rally shown at a performance car dealership.

Examples of Digital Signage for Retail - DOOH

  • Attract customers
  • Wayfinding
  • Environment
  • Merchandise
  • Point-of-Sale


Retail Case Studies

Linderud Senter Shopping Mall
- Oslo, Norway

Digital Out of Home from ONELAN
for the Linderud Senter Shopping Mall

The Linderud Senter Shopping Mall situated in Oslo, has 60 stores and houses offiices for a wide range of healthcare services.

Following their refurbishment the Linderud Senter wanted a combined Wayfinding and advertising system that was reliable, had low maintenance costs and would keep content update costs to a minimum.


R&K Optician Stores - Chile

Nationwide Optician Stores implement
Digital Signage and Music

R & K founded in 1914 are one of Chile´s biggest Optician stores with more than 40 stores all around Chile. R&K sell sunglasses from well known brand names, optical glasses, contact lenses and hearing aid devices.

R & K were looking for a way to advertise the products they sell whilst also providing a relaxed and interesting atmosphere in their stores.


Vodafone

ONELAN Digital Signage increasing speed of promotion and keeping on-going costs down.

Vodafone wanted to install Digital Signage for the above reasons but also wanted the system to promote tactical offers in a timely manner. Problems that Vodafone faced before the installation included printing all the posters for 47 stores. This printing varied from 5-7 days depending on volume, and then had to be distributed to all stores, again a physical and time cost.


 

 

 

 

 

 

 


Eurochange S.A at Athens International
Airport - Greece

Eurochange S.A installs ONELAN Digital Signage

Eurochange S.A. operates currency exchange booths throughout the Athens International Airport. The company was using classical LED-digit boards to inform its clients about the Buy-Sell rates of International Currencies. They required a flexible, easy to use signage solution


Aker Brygge - Norway

Digital Signage enables Advertising and Interactive Wayfinding in Norwegian Shopping Mall

Aker Brygge’s shopping mall is situated in Oslo, the capital of Norway, by the Fjord Pier. Aker Brygge needed a Wayfinder system, and at the same time wanted to show adverts. Doublesided LCD-Signboards met their needs with touchscreens on one side and LCD-screens on the other, showing adverts, as well as stock market information and weather.


Solaris Shopping Mail - Estonia

Estonia shopping and entertainment enhanced with Digital Signage

Solaris chose digital signage as they wanted flexibility, extensive content possibilities and an easy to use automated system. Digital Signage represents an all-in-one solution that can display all types of information that needs to be communicated to visitors.


Paris Department Store - Chile

In-store multimedia selling and entertaining TV Channel

‘Paris’ is one of the leading department stores in Chile, which are distributed around the commercially important cities of Chile, including 15 in Santiago. They are present in Chile´s most important Shopping Malls.

‘Paris’ had previously been using a windows based digital signage system but found this unreliable and started to look for a system that could give them reliability as well as reduce their ongoing maintenance costs and downtime.


Ferney

ONELAN goes dutch with Ferney for a state-of-the-art shopping experience

With over 150 outlets across Belgium and the Netherlands, Ferney is continually looking for new, innovative marketing tools to enable each cooperative member to maximise it’s sales, while keeping costs under control.

The organisation decided that they should install a digital signage network solution in their stores that included central control as well as local customisation and a report back facility

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